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Which is why the rise in Asian voices in mainstream Western media and narrative the past few years has been especially exciting. Anything other than that and it’s just seen as an exception.

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We are shown to be part of a narrative – the model minority who is obedient, hard working, and quiet. And Asian voices have historically been silenced, especially in Western history.

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We’ve seen white voices be the dominant voice for centuries, plus the suppression of any others, especially those who are Black, Indigenous, or People of Color (BIPOC).īIPOC voices matter, telling us the full story besides white-washed narrative and ideals we are taught. In the past year, and especially in the past couple of weeks with the attempted coup on our nation’s Capitol by white supremecists. I can’t emphasize enough how having representation matters. Korean and Japanese beauty have had (and are still having) their moments, but Taiwnese beauty has not really gotten any recognition. This feels like a huge moment in Taiwanese representation for me, as a Taiwanese-American who had very few Taiwanese-American people to look up to, let alone anyone in the fashion and beauty industry.

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I am extremely excited to see a new makeup brand by Jason Wu, a Taiwanese-Canadian designer. And they started with a bang – 50% off all their purchases – which as of posting, is still valid with code FF50 until January 17th. The brand announced that it would be launching in Target a few months back, and they started selling directly from their online store in the past couple weeks.

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Today’s review is about a new brand I’m especially excited about – Jason Wu Beauty.













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